Directions: Read the following passage carefully and answer the questions given below it. Certain words/phrases are given in bold to help you locate them while answering some of the questions.

Core competencies and focus are now the mantras of corporate strategists in Western economies. But while managers in the West have dismantled many conglomerates assembled in the 1960s and 1970s, the large, diversified business group remains the dominant form of enterprise throughout most emerging markets. Some groups operate as holding companies with full ownership in many enterprises, others are collections of publicly traded companies, but all have some degree of central control.

As emerging markets open up to global competition, consultants and foreign investors are increasingly pressuring these groups to conform to Western practice by scaling back the scope of their business activities. The conglomerate is the dinosaur of organizational design, they argue, too unwieldy and slow to compete in today's fast-paced markets. Already a number of executives have decided to break up their groups in order to show that they are focusing on only a few core businesses. 

There are reasons to worry about this trend. Focus is good advice in New York or London, but something important gets lost in translation when that advice is given to groups in emerging markets. Western companies take for granted a range of institutions that support their business activities, but many of these institutions are absent in other regions of the world. Without effective securities regulation and venture capital firms, for example, focused companies may be unable to raise adequate financing; and without strong educational institutions, they will struggle to hire skilled employees.

Communicating with customers is difficult when the local infrastructure is poor, and unpredictable government behavior can stymie any operation, although a focused strategy may enable a company to perform a few activities well, companies in emerging markets must take responsibility for a wide range of functions in order to do business effectively. 

In the case of product markets, buyers and sellers usually suffer from a severe dearth of information for three reasons. First, the communications infrastructure in emerging markets is often under-developed. Even as wireless communication spreads throughout the West, vast stretches in countries such as China and India remain without telephones. Power shortages often render the modes of communication that do exist ineffective. The postal service is typically inefficient, slow, or unreliable; and the private sector rarely provides efficient courier services. High rates of illiteracy make it difficult for marketers to communicate effectively with customers. 

Second, even when information about products does get around, there are no mechanisms to corroborate the claims made by sellers. Independent consumer - information organizations are rare, and government watchdog agencies are of little use. The few analysts who rate products are generally less sophisticated than their counterparts in advanced economies. 

Third, consumers have no redress mechanisms if a product does not deliver on its promise. Law enforcement is often capricious and so slow that few who assign any value to time would resort to it. Unlike in advanced markets, there are few extrajudicial arbitration mechanisms to which one can appeal. 

As a result of this lack of information, companies in emerging markets face much higher costs in building credible brands than their counterparts in advanced economies. In turn, established brands wield tremendous power. A conglomerate with a reputation for quality products and services can use its group name to enter new businesses, even if those businesses are completely unrelated to its current lines. Groups also have an advantage when they do try to build up a brand because they can spread the cost of maintaining it across multiple lines of business. Such groups then have a greater incentive not to damage brand quality in anyone business because they will pay the price in their other businesses as well.

The writer has cited some hurdles in the case of product markets regarding shortage of information. Which of the following statement(s) in this regard is / are true?
 I. Communications infrastructure in emerging markets is often underdeveloped.
 II. Postal service is typically inefficient, slow or unreliable.
 III. High rates of illiteracy make it difficult for marketers to communicate effectively with customers.

Directions: In question four alternatives are given for the Idiom/Phrase underlined in the sentences. Choose the alternative which best expresses the meaning of the Idiom/Phrase and mark it is the Answer Sheet.

I got the information straight from the horse’s mouth.

Study the following passage and given answer the questions.

Modern living has programmed our lives to a hectic, monotonous schedule that we have forgotten the gentle smile that once fleeted the human face. Smile has she power dissolve all worries. It has the all-pervasive ability us from abysmal depth of gloominess. We should not be cowed down by work pressure that constant frown imprisons our face.
 In built confidence and positive attitude help a smile to blossom. A face bereft of smile makes us unarmed for it is the smile is a pleasant weapon which resists all hurdles and problems that depress us. If we learn to smile in a crisis it shows that we have the forbearance and courage to face the crisis. A smile, after all helps us preserve our perfect present unmindful of our past or future.

Choose the title most appropriate to the passage.

Out of the four alternatives, choose the one which can be substituted for the given words/sentences and click the button corresponding to it.
To make atonement for one's sins

Which one of the following words is similar in meaning to ‘purchase’? 

Read the passage carefully and choose the best answer to each question out of the four alternatives.

Andaman and Nicobar Islands consist of mainly two groups of islands, with distinctive features of the original residents - Negroid and Mongolese. It is strange to see how these two different groups migrated to these islands so far from the mainland - from India and Myanmar. The aboriginals found in these islands are the Jarawas, Sentinelese, Onges, Shompenites, mainly found in Andaman and the Nicobarese in Nicobar. Of these the Nicobarese in general, and some of the Onges, have accepted that so-called modern civilization and learned the use of modern tools and facilities. They can be seen frequently in the Port Blair market. The aboriginals are looked after by the Anthropological Department of the Government, who make regular visits to their islands and supply them with food and other necessities.

These aboriginals still do not know how to use a matchbox and prepare fire by rubbing two pieces of wood; they also do not know the use of cloth. If the people from the Anthropological Department offer them clothes, they use them only as turbans and not to wrap their bodies

The aboriginals are looked after by

In the questions given below, choose the word most opposite in meaning to the given word and mark your answer.

Barbarous 

A passage is given with Five questions following it. Read the passage carefully and choose the best answer to each question out of the four alternatives and click the button corresponding to it.
It's nothing short of a revolution in how we eat, and it's getting closer every day. Yes, a lot of people are obese, and yes, the definition of "healthy eating" seems to change all the time. But in labs and research centres around the world, scientists are racing to match our genes and our taste buds, creating the perfect diet for each of us, a diet that will fight disease, increase longevity, boost physical and mental performance, and taste great to boot. As food scientist J.Bruce German says, "The foods we like the most will be the most healthy for us."
Is that going to be a great day, or what?
All this will come to pass, thanks to genomics, the science that maps and describes an individual's genetic code. In the future, personalized DNA chips will allow us to assess our own inherited predispositions for certain diseases, then adjust our diets accordingly. So, if you're at risk for heart disease, you won't just go on a generic low-fat diet. You'll eat foods with just the right amount and type of fat that's best for you. You'll even be able to track your metabolism day-to-day to determine what foods you should eat at any given time, for any given activity. "Since people differ in their genetics and metabolism, one diet won't fit all," says German.
 As complex as all this sounds, it could turn out to be relatively simple.

What does J. Bruce German say?