Direction :In the following passage there are blanks, each of which been passage there are blanks, each of which has been numbered. These numbers are printed below the passage and against each, five words are suggested, one of which fits the blank appropriately. Find out the appropriate word in each case.

When sound (1) the world of cinema, mime made a gracious exit. (2) then, it stood proudly as a performing art in itself, independent and (3) in style, approach, treatment and performance not matched however, by (4) acceptance. During the silent era, actors in silent films had to (5) totally on mime as the only way of (6) their emotions, expressions, incidents, events and interactions between and among characters. German Expressionist cinema, a performing ema, the acting of classic performers like Charlie Chaplin, Harold Lloyd and Buster Keaton used mime they had (7) as part of their theatrical (8) in their films with great effect. A French mime artist once said, "Mime is the poetry of silence." But once talking (9) entered the scenario, mime was (10) ever used in films, even through a character introduced as a mime artist. 

Mark your answer (10).

Group of four words are given. In each group, one word is correctly spelt. Find the correctly spelt word and mark your answer in answer sheet.

Select the option that will improve the underlined part of the sentence. In case no improvement is needed, select ‘No improvement required’.

You are looking so pretty on these black outfit.

In the question a sentence has been given in Direct/Indirect. Out of the four alternatives suggested, select the one which best expresses the same sentence in Indirect/Direct and mark your answer in the Answer Sheet.

“I have been seen the film before” Suneetha says.

Directions: Read the following passage carefully and answer the questions given below it. Certain words/phrases are given in bold to help you locate them while answering some of the questions.

Core competencies and focus are now the mantras of corporate strategists in Western economies. But while managers in the West have dismantled many conglomerates assembled in the 1960s and 1970s, the large, diversified business group remains the dominant form of enterprise throughout most emerging markets. Some groups operate as holding companies with full ownership in many enterprises, others are collections of publicly traded companies, but all have some degree of central control.

As emerging markets open up to global competition, consultants and foreign investors are increasingly pressuring these groups to conform to Western practice by scaling back the scope of their business activities. The conglomerate is the dinosaur of organizational design, they argue, too unwieldy and slow to compete in today's fast-paced markets. Already a number of executives have decided to break up their groups in order to show that they are focusing on only a few core businesses. 

There are reasons to worry about this trend. Focus is good advice in New York or London, but something important gets lost in translation when that advice is given to groups in emerging markets. Western companies take for granted a range of institutions that support their business activities, but many of these institutions are absent in other regions of the world. Without effective securities regulation and venture capital firms, for example, focused companies may be unable to raise adequate financing; and without strong educational institutions, they will struggle to hire skilled employees.

Communicating with customers is difficult when the local infrastructure is poor, and unpredictable government behavior can stymie any operation, although a focused strategy may enable a company to perform a few activities well, companies in emerging markets must take responsibility for a wide range of functions in order to do business effectively. 

In the case of product markets, buyers and sellers usually suffer from a severe dearth of information for three reasons. First, the communications infrastructure in emerging markets is often under-developed. Even as wireless communication spreads throughout the West, vast stretches in countries such as China and India remain without telephones. Power shortages often render the modes of communication that do exist ineffective. The postal service is typically inefficient, slow, or unreliable; and the private sector rarely provides efficient courier services. High rates of illiteracy make it difficult for marketers to communicate effectively with customers. 

Second, even when information about products does get around, there are no mechanisms to corroborate the claims made by sellers. Independent consumer - information organizations are rare, and government watchdog agencies are of little use. The few analysts who rate products are generally less sophisticated than their counterparts in advanced economies. 

Third, consumers have no redress mechanisms if a product does not deliver on its promise. Law enforcement is often capricious and so slow that few who assign any value to time would resort to it. Unlike in advanced markets, there are few extrajudicial arbitration mechanisms to which one can appeal. 

As a result of this lack of information, companies in emerging markets face much higher costs in building credible brands than their counterparts in advanced economies. In turn, established brands wield tremendous power. A conglomerate with a reputation for quality products and services can use its group name to enter new businesses, even if those businesses are completely unrelated to its current lines. Groups also have an advantage when they do try to build up a brand because they can spread the cost of maintaining it across multiple lines of business. Such groups then have a greater incentive not to damage brand quality in anyone business because they will pay the price in their other businesses as well.

Which of the following sentence(s) is/are correct in the context of the given passage?
I. Consultants and foreign investors argue that the conglomerate is the dinosaur of organisational design too unwieldly and slow to compete in today's fast-paced markets  
II. Core competencies and focus are now the mantras of corporate strategists in western economies.
III. Due to lack of information required, companies in emerging markets face much higher costs in building credible brands in comparison to their counterparts in advanced economies. 

Direction: Read the following passage carefully and answer the questions given below it. Certain words / phrases have been printed in bold to help you locate them while answering some of the questions.

Princess Chandravati was very beautiful. She loved all kinds of ornaments and always wanted to wear the most precious and lovely jewels. Once, a jeweler came to the palace and gifted the King a wonderful diamond necklace. It glittered with big and small diamonds. It was certainly a very expensive necklace. The princess fell in love with it as soon as she saw it. So, the king presented it to her.
 From that day on, the princess always wore that necklace, wherever she went. One day before, going for a swim in the pond, she took the necklace off and put in the hands of her oldest and the most trustworthy servant. "Hold this and be careful. This is the most precious necklace in the whole world, " she said. The Servant was an old woman. She sat under tree, holding the ornament tightly and waited for the princess. It was a hot afternoon and the servant was very tired so she dozed off under the tree. Suddenly the servant felt that someone was tugging at the necklace and she woke up with a start. She looked around but it no one was there and the necklace was gone. Scared out of her wits, the old servant started screaming. On hearing her scream the royal guards rushed to her. She pointed towards the direction in which the thief may have gone and the guards ran off that way.
 There was a poor and dim-witted farmer walking on the same road. As soon as he saw the royal guards running towards him, he thought that they wanted to catch him and started running. But he was not a strong man and could not outrun the hefty guards. The royal guards caught him in no time. “Where is it? " they demanded. shaking him. “Where is what? " the poor farmer stammered back. The necklace you stole!" thundered one of the royal guards. The farmer had no idea what they were talking about. He only understood that some precious necklace was lost and he was supposed to have it. He quickly replied, " I don't know where it is now. I gave it to my landlord.”

The guards ran towards the landlord 's house. "Give us the necklace right now ! " the guards demanded of the at landlord. "Necklace? I don’t have any!" the stunned landlord replied. Then tell us quickly who “does demanded the soldiers. In order to get the royal guards off his back, the landlord pointed towards a priest who was walking by his house and said, "He does." The guards now caught hold of the priest who was walking towards the temple and thinking about the lunch he had just eaten. The priest was stunned when one of the burly guards jumped on him and asked about the necklace. He remembered that the minister, Bhupathi, was at the temple. He took the guards to the temple and pointed towards the praying minister, “I gave it to him, "he said. Bhupati too was caught and all four men were thrown in jail. The Chief Minister of the kingdom knew Bhupati well and was sure that Bhupati would never steal. He decided to find out who the culprit was. He hid near the jail where all four men were put and heard them talking First, Bhupati asked the priest, “Panditji, why did you say that you gave the necklace to me? I was quietly praying at the temple and now you have landed me in jail for no fault of mine.” The priest looked apologetic. He pointed towards the landlord and said, " I didn’t know what to say. He set the " guards on me. I was simply passing by his house and was on my way to the temple." The landlord looked at the priest sheepishly. Then he turned towards the poor farmer and yelled. “You lazy good-for-nothing man! Why did you say that I had the necklace? " The farmer, trembling under the angry gaze of all three men, said, " I was just walking home. The guards caught me and I did not know what to say." On hearing, this conversation, he Chief Minister understood that all the four men were innocent. He immediately ordered the royal guards to search thoroughly, near the pond. The guards searched high and low till they saw something clinging the tree. On the tree sat a monkey with the princess’ favorite necklace around his neck. It took a lot of coxing and bananas before the monkey threw the necklace on the ground. The’ king apologized to at the four men and gave them gold coins as compensation. He requested his daughter to wear the necklace only indoors.

Why did the landlord lie about the necklace? 

Direction :In the following passage there are blanks, each of which been passage there are blanks, each of which has been numbered. These numbers are printed below the passage and against each, five words are suggested, one of which fits the blank appropriately. Find out the appropriate word in each case.

When sound (1) the world of cinema, mime made a gracious exit. (2) then, it stood proudly as a performing art in itself, independent and (3) in style, approach, treatment and performance not matched however, by (4) acceptance. During the silent era, actors in silent films had to (5) totally on mime as the only way of (6) their emotions, expressions, incidents, events and interactions between and among characters. German Expressionist cinema, a performing ema, the acting of classic performers like Charlie Chaplin, Harold Lloyd and Buster Keaton used mime they had (7) as part of their theatrical (8) in their films with great effect. A French mime artist once said, "Mime is the poetry of silence." But once talking (9) entered the scenario, mime was (10) ever used in films, even through a character introduced as a mime artist. 

Mark your answer (8).

Directions: In question four alternatives are given for the Idiom/Phrase underlined in the sentences. Choose the alternative which best expresses the meaning of the Idiom/Phrase and mark it is the Answer Sheet.

Was in the soup